Chris Ledoux

This was Rock ‘n Retail’s second project from Capitol Nashville.  The album was One Man Road by Chris LeDoux.  It came out at the same time Garth Brooks double Christmas album came out on the same label.  Needless to say the budget was miniscule by comparison.  We couldn’t compete at retail with Garth’s Hay Bale displays fronting all the stores so we decided to market the record to retailers as a little bit of country with a lot of rock ‘n roll.   There was a remake of “Life is a Highway” on this record and the label didn’t supply any fun giveaways so we made our own.   We got matchbox cars and glued a “highway” on the trunk of the cars that hung from the ceiling as a display, that said “LIFE IS A HIGHWAY” by Chris LeDoux….the stores LOOOOVVVEEDDDD THEM!  We also worked Chris LeDoux’s “After the Storm” 4 years later.

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